Strategic Marketing Plans

Empower your business with actionable marketing strategies designed for busy professionals like you.

What is included in our plans:

Current Situation

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In the first stage of your marketing report, we conduct a thorough review of your current online presence. This includes analysing your website, web traffic, and social media channels to understand where you stand. Using advanced software, we perform a full analysis that identifies any issues affecting your website’s performance and highlights potential quick fixes to boost functionality and user experience. By evaluating every aspect of your existing digital footprint, we create a clear picture of strengths and opportunities, setting the foundation for a targeted and effective marketing strategy.

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Market Research & Competitive Analysis

In this section, we dive into a comprehensive market analysis to assess the landscape in which your business operates. We examine current trends, recent changes and emerging opportunities relevant to your industry, giving you insights that are critical to staying ahead.

Next, we conduct an in-depth competitive analysis, exploring how your competitors—whether local, national or beyond—are marketing their businesses. We analyse their strategies, tactics and positioning to identify gaps and advantages. This section offers a valuable perspective on your competition, helping you understand their approach in ways that can shape your own strategy, even if time has limited this exploration in the past. We are often told this section is often worth the investment alone!

Buyer Persona

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The Buyer Persona section provides a detailed profile of your ideal client, whether you're targeting businesses (B2B) or consumers (B2C). We go beyond demographics, diving deep into your clients' buying habits, roles and geographic locations. We explore their motivations, key pain points and the factors that drive them to seek out products or services like yours. This analysis not only defines who your audience is but also pinpoints where to find them and how to capture their attention effectively. By understanding your clients' needs on a personal level, you’ll be better equipped to connect, engage and build lasting relationships with the people who matter most to your business.

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Aims and Goals

In this section, we outline the specific goals and objectives for your marketing strategy, extensively discussed during your initial consultation. These goals aren’t just ideas; they’re commitments to guide your progress. Each objective is designed to be both achievable and challenging, pushing your business to new heights and ensuring meaningful growth. By putting these objectives on paper, we create a clear roadmap and accountability, providing you with a structured path forward that will drive impactful results.

USP's & The Brand

In this section, we focus on defining and refining your brand identity and unique selling points (USP)—the core of how you compete in the market. We analyze the image your business consistently portrays and the key messages that set you apart from competitors. By clearly identifying what makes your brand unique, we ensure that every aspect of your marketing reinforces this message, creating a cohesive and memorable identity that resonates with your target audience. This alignment strengthens your brand presence and builds lasting connections with customers.

Marketing Strategy

The Marketing Strategy section forms the core of your plan, detailing the essential channels that will drive your business forward. We assess and recommend the most effective mix of platforms—whether it’s SEO to boost your visibility on Google, social media for engagement, PR for brand awareness, email campaigns, direct mail or a tailored combination of these. Marketing is the sum of its parts, and we dive deep into crafting a cohesive approach that aligns with your goals. We’ll specify the messages that will resonate with your audience and help you determine the best platforms—whether LinkedIn suits your objectives, or if TikTok is a better fit. This strategy ensures that each element works in harmony, maximizing your reach and impact.

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"How To"

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In this tactical section, we provide you with a step-by-step guide to executing your marketing strategy using mostly free resources (and a few, extremely affordable tools where needed). This section empowers you to create impactful posts, visuals and text, without requiring any technical skills in coding, advanced language, or design. We recommend user-friendly tools that take the complexity out of content creation, enabling you to produce professional-quality marketing materials with ease. You’ll learn how to bring your strategy to life, making marketing accessible, effective and manageable.

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Action Plan

To support you in executing your marketing strategy, this plan includes a range of planning documents and worksheets. These resources are designed to help you stay organised, focused and efficient, breaking down each element of your marketing plan into manageable steps. With these tools, you’ll be able to plan out your marketing efforts in advance, making it easy to set aside around 20 minutes a day—or an hour or so on weekends or evenings—to stay on track. These worksheets guide you in setting goals, outlining content and scheduling posts, ensuring that your efforts are consistent and impactful without overwhelming your schedule. This added structure enables you to make the most of your time, driving results without disrupting your daily routine.

Measurements and KPI's

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The Measurements and KPIs section is essential for tracking your marketing performance. By establishing clear metrics, you’ll be able to see what’s working and what isn’t, empowering you to double down on successful tactics and make adjustments where needed. This data-driven approach enables your marketing efforts to evolve over time, becoming more focused and effective with each cycle. As you refine your strategy based on these insights, your results will become stronger, helping you maximize the impact of every effort and achieve your goals more efficiently.

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